PURE INC.


"A New Day's Dawn" (Locomotive; 2006)

Reviewed by R. Scott Bolton

Pure Inc's "A New Day's Dawn" is twelve tracks of effective bluesy metal that sounds like a surprisingly successful blending of Soundgarden, Pantera and Jackyl. While that may sound like a bizarre combination, it doesn't come off that way. The slightly off-kilter rhythms of Soundgarden, the brutal power of Pantera and screeching vocals like that of Jackyl's Jesse James Dupree are crushed together here to create the sound of Pure Inc.

While it makes for entertaining listening throughout, the one thing that "A New Day's Dawn" doesn't do is break any new ground. Most of the songs are mid-tempo rockers that feature thick riffs and driving 80s-style melodies and a few are the slower, ballad-type tunes designed to maximize airplay. All will catch and hold your attention but most aren't memorable enough to demand repeat listenings. There are stand-outs, however, including the title track, "Savior" and "I'm a Rolling Stone."

Interestingly, the funkier and more modern-sounding Pure Inc. gets on "A New Day's Dawn," (i.e., "Break Free") the less interesting the material. Still, none of the music here is uninteresting, and the CD as a whole is certainly worth a listen.

For more information, check out http://www.pureinc.net


Rating Guide:

A classic. This record will kick your ass.

Killer. Not a classic but it will rock your world.

So-so. You've heard better.

Pretty bad. Might make a nice coaster.

Self explanatory. Just the sight of the cover makes you wanna hurl.


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Copyright 2006 by R. Scott Bolton. All rights reserved.
Revised: 18 Dec 2016 12:46:21 -0500.